AI on Omelette du Fromage

Digital growth strategies for SMEs: the complete guide

Tue, 15 Sep 2026 00:00:00 +0000

The short answer

An SME grows digitally by combining several parts: visibility (in both Google and AI models), direct traffic through ads, an ongoing presence through content, a website that actually turns visitors into customers, and reliable measurement data to know what works. Perfecting one channel delivers less than tuning several channels to each other. Omelette du Fromage has a dedicated product for each of these parts.

What should a digital agency offer a growing business?

A growing business has different needs from a startup or an established company. Three things make the difference:

12 Tips to make your website easier to find

Thu, 10 Sep 2026 00:00:00 +0000

Making a website easier to find is no longer just about Google. More and more people ask their questions to ChatGPT, Perplexity or Gemini, so findability now reaches beyond the classic search results. Below are the 12 things you can do to improve a website’s SEO, updated with what has changed since: attention for AI search engines, measuring whether it actually works, and where to read more.

1. Optimise your content

Make sure the content on your website is relevant, useful and unique, and aimed at the keywords and search terms you want to be found for. Write blog articles, product descriptions and other content that gives visitors real value. And put your keywords in the right places, like the title, the description, the URL and the headings.

SEO, SEA or GEO: where should you focus your online visibility?

Mon, 31 Aug 2026 00:00:00 +0000

The short answer
SEO gets you to rank high in Google’s organic results. With SEA, search ads like Google Ads, you buy a spot straight above them. GEO gets an AI model to mention your brand in the answer it gives. They’re three different places to be visible, not replacements for each other. That’s why Omelette du Fromage doesn’t treat them as separate tracks. The question that matters isn’t which channel you pick, but where the biggest gains are right now and how you split budget and attention accordingly.

What is the difference between SEO, SEA and GEO?
SEO focuses on the organic search results page. You build a position for a search term without paying per click. It takes time, but the position stays put as long as the foundation is solid.
SEA happens on the same page, but bought. Through Google Ads you pay per click for a spot at the top of the results. The effect is visible straight away: a campaign starts, traffic comes in. Stop the campaign and that traffic disappears just as fast.
GEO works differently. An AI model usually doesn’t give a list of results, but one summarising answer. If a brand isn’t mentioned in it, it doesn’t exist for that user at that moment.
In short: with SEO you build a position, with SEA you buy one, and with GEO you win a spot in the answer itself.

Do SEO, SEA and GEO work against each other?
No. Investing in one channel is no reason to neglect another. A site that’s technically sound, loads fast and is clearly structured performs better in Google, converts better as a landing page for ads, and is easier for an AI model to interpret correctly. It’s the same underlying quality, not three separate efforts that happen to overlap.
Where it does go wrong is when every channel is set up as a completely separate track, disconnected from what’s already happening on the other two. That leads to duplicate work on the same technical and content foundation.

Where SEO, SEA and GEO strengthen each other
A technically well-built site pays off on all three fronts. Clear structure, fast load times and logical headings are nice for a crawler, raise the conversion of an ad campaign, and are easier for a language model to interpret.
Data from one channel is useful for another. The search terms you advertise on reveal the intent behind them, and that knowledge feeds straight into building SEO content. Authority works the same way: a link from a respected source in your industry strengthens your position in Google, and AI models use that same source to decide which brands are trustworthy.
Content that’s already written around search intent often works, with a few tweaks, as a source for an AI answer or as a landing page for an ad. Putting the answer at the top of the page instead of a few paragraphs in is one of the most effective tweaks you can make.

Without good tracking it’s still guesswork
More mentions, a higher position or more clicks are measurable, but on their own they don’t tell you whether it actually pays off. Without reliable tracking you can’t tell which effort really leads to revenue or leads.
That’s why Omelette du Fromage always includes tracking, for SEO as well as SEA and GEO. Without that data, an investment stays an assumption instead of a well-founded choice.

How we tackle it
The teams behind SEO, Advertising and GEO don’t work in isolation. For SEO that means a technical audit, content built on search intent and link building. For SEA we set KPI ranges up front: CPC, CPA, ROAS and conversion rate that are realistic for the brand, so we adjust before budget is spent the wrong way, not after. For GEO we write prompts that match the client’s market, keep track of how the brand shows up in the big AI models, and translate that into concrete actions on content, structure and authority.
Omelette du Fromage is a team of more than 10 specialists working for dozens of clients, from smaller Amsterdam brands to national names.

Which channel suits you?
Rank better in Google, for the long haul: see SEO.
Direct traffic through paid ads: see Advertising.
For advice on which channel fits your specific situation best: get in touch.

SEO vs. GEO: discover the real difference for your online visibility

Thu, 15 May 2025 21:00:00 +0000

SEO vs GEO. What does this mean for your findability?

Classic SEO in a nutshell

You know the drill: keyword research, meta descriptions, fast load times and collecting backlinks like they’re Pokémon cards. That’s the world of traditional SEO, a mix of technical optimisation and smart content, all aimed at one thing: ranking high in Google.

Type in “best coffee machine 2025”, for example, and you get a list of websites. Whoever’s at the top gets the most clicks. So you made sure your page was technically sound, used the right keywords and built authority through link building.

11 Marketing predictions for 2025: Get ready for the Future of Marketing

Mon, 28 Oct 2024 00:00:00 +0000

Curious what marketing looks like in 2025? We’ve rounded up the trends that matter most. From the rise of micro-communities to AI-driven campaigns and a fresh focus on creativity: these are the changes you don’t want to miss. Read on and find out how to prepare for tomorrow’s marketing opportunities today.

1️⃣ B2B Brands: TikTok-Style Content is the Future

2025 is the year B2B embraces the power of short video. Think 30-second product demos, CEOs sharing their vision in 15 seconds, and to-the-point leadership content. Why? Because that bite-sized style fits how people consume content now. Make your message quick and engaging, because attention spans are shorter than ever.

Boost your SEO with smart ChatGPT prompts - including 20 example prompts

Wed, 18 Sep 2024 00:00:00 +0000

Want ChatGPT to work even harder for your SEO strategy? The secret is in how you feed your AI the right input. Give it clear, targeted instructions and you’ll quickly get results that make your small business more visible online.

How do you give ChatGPT the right input?

Tone of voice: Describe the style you want to communicate in.
Audience: Specify who the content is for.
Context and goal: Share details about your business and your SEO goals.

How do you write good SEO prompts?

Specific and targeted: Ask for exactly what you need.
Use relevant keywords: Focus on keywords for your niche.
Ask for optimisation tips: Let ChatGPT improve your SEO content.

ChatGPT Example Prompts for SEO

Here’s a list of 20 prompts you can use to improve your SEO strategy: