Trends on Omelette du Fromage

Instagram update alert: how the new 3:4 feed ratio affects your profile

Tue, 21 Jan 2025 11:45:00 +0000

What has changed?

With the new 3:4 ratio your profile posts are aligned vertically, bringing them closer to the Reels experience and competing platforms like TikTok. This means your feed posts look different in your grid: taller, less square and more geared towards vertical storytelling.

Why this change?

Instagram keeps experimenting with new ways to keep users engaged. The 3:4 ratio makes content look stronger on mobile screens, where vertical formats rule. It also fits the popular Reels and TikTok trends, which are getting users more and more used to this look.

11 Marketing predictions for 2025: Get ready for the Future of Marketing

Mon, 28 Oct 2024 00:00:00 +0000

Curious what marketing looks like in 2025? We’ve rounded up the trends that matter most. From the rise of micro-communities to AI-driven campaigns and a fresh focus on creativity: these are the changes you don’t want to miss. Read on and find out how to prepare for tomorrow’s marketing opportunities today.

1️⃣ B2B Brands: TikTok-Style Content is the Future

2025 is the year B2B embraces the power of short video. Think 30-second product demos, CEOs sharing their vision in 15 seconds, and to-the-point leadership content. Why? Because that bite-sized style fits how people consume content now. Make your message quick and engaging, because attention spans are shorter than ever.

Why advertise on TikTok

Wed, 01 Mar 2023 20:00:00 +0000

TikTok has grown into one of the most popular social media platforms in the world, especially among young people and millennials. It’s a platform where people share short, creative videos that can go viral fast. Here are five reasons why you should advertise on TikTok now! And we mean now, now!

Five reasons to advertise on TikTok now

A huge reach: TikTok has more than 1 billion active users worldwide, most of them between 16 and 24 years old. Advertising on TikTok lets you reach this enormous audience and put your brand on the map.
Strong engagement: TikTok users spend an average of about 52 minutes a day in the app and watch an average of 26.5 hours of TikTok videos a month. That means TikTok users are highly engaged with the app, and your ads can grab their attention.
Unique ad formats: TikTok offers a number of unique ad formats you won’t find on other platforms, like Branded Hashtag Challenges, Brand Takeovers and In-Feed Ads. These formats let you talk to your audience in a unique way and set up highly effective campaigns.
A growing platform: TikTok is growing fast and keeps attracting new users. By starting to advertise on TikTok now, you benefit from the platform’s growing popularity and put your brand in the spotlight before your competitors do.
Low advertising costs: Advertising on TikTok currently costs less than on other social media platforms. That gives advertisers the chance to reach a large audience at a relatively low cost and achieve a high ROI.

Why TikTok is ideal for startups

For young businesses especially, TikTok is a chance to talk to their audience in a unique way, grow their visibility and launch their brand. By tapping into the platform’s creativity, advertising in a targeted way, involving influencers and keeping start-up costs low, startups can set up effective campaigns and stand out from the competition. Here are 5 more reasons why every startup should jump in now:

The _latest_ Pinterest tools of _2022_

Mon, 14 Mar 2022 00:00:00 +0000

Try On for Home decor

First up, a tool that still has to fly over from the United States: ‘Try On for Home decor’. It’s a new AR feature that lets Pinterest users (for now) try out interior products digitally. American retailers like Walmart and Crate & Barrel are putting their products in digitally for it.

With this tool, Pinterest users can first picture new products in, say, their bedroom or living room before they buy. Pinterest claims this delivers the ‘ultimate shopping experience’.

6 ted talks every (aspiring) entrepreneur _must_ see!

Fri, 06 Mar 2020 00:00:00 +0000

And as luck would have it, TED once had the idea to film the ideas of other entrepreneurs and share them with the rest of the world. Nice of them, right?

TED’s motto isn’t “ideas worth spreading” for nothing. And you can bet there are ideas worth spreading in there that you can pass on to your partners and fellow entrepreneurs. No joke: TED talks, and you know this too, inspire a lot of entrepreneurs. New ideas, fresh insights, you name it. As a team, we think these 6 talks are the most inspiring for all the young entrepreneurs out there. Of course there are plenty more videos to watch. Our goal with this blog is to make you fall in love with the platform and go find your own inspiration everywhere. Here are 6 talks we think are worth spreading.