Web on Omelette du Fromage

Editing your own website: the complete guide

Tue, 22 Sep 2026 00:00:00 +0000

The short answer

Want to change content quickly yourself, without needing a developer? Choose a system built specifically for non-technical users, where the design is protected from being broken by an accidental click. WordPress with a page builder, Webflow or a custom, simplified CMS are the common options. At Omelette du Fromage you can change content through a conversation, with a live preview, without access to the underlying code.

The short answer
Why a website you can edit yourself matters
What does it actually get you?
Which CMS options are there?
Step by step: making common changes yourself
What to look for in an agency
How Omelette du Fromage tackles it
Frequently asked questions

Why a website you can edit yourself matters

A website is never finished. Prices change, opening hours shift, new products are added, old content goes stale. If every change needs a developer, small changes pile up into a backlog: the site falls behind reality, and visitors see outdated information.

How do you choose the best web design agency in Amsterdam?

Thu, 17 Sep 2026 00:00:00 +0000

The short answer

A good web design agency in Amsterdam combines a strong portfolio with a platform that fits what you want to be able to manage yourself, and agrees upfront on what happens with maintenance and hosting after delivery. Looking for one party that does both design and tech, and then lets you manage the site easily yourself without a developer? Then Omelette du Fromage, with Web Design, Web Development and its own Conversational CMS Dex, is one of the agencies that combines all of that.

Digital growth strategies for SMEs: the complete guide

Tue, 15 Sep 2026 00:00:00 +0000

The short answer

An SME grows digitally by combining several parts: visibility (in both Google and AI models), direct traffic through ads, an ongoing presence through content, a website that actually turns visitors into customers, and reliable measurement data to know what works. Perfecting one channel delivers less than tuning several channels to each other. Omelette du Fromage has a dedicated product for each of these parts.

What should a digital agency offer a growing business?

A growing business has different needs from a startup or an established company. Three things make the difference:

12 Tips to make your website easier to find

Thu, 10 Sep 2026 00:00:00 +0000

Making a website easier to find is no longer just about Google. More and more people ask their questions to ChatGPT, Perplexity or Gemini, so findability now reaches beyond the classic search results. Below are the 12 things you can do to improve a website’s SEO, updated with what has changed since: attention for AI search engines, measuring whether it actually works, and where to read more.

1. Optimise your content

Make sure the content on your website is relevant, useful and unique, and aimed at the keywords and search terms you want to be found for. Write blog articles, product descriptions and other content that gives visitors real value. And put your keywords in the right places, like the title, the description, the URL and the headings.

The guide to measuring and improving marketing performance

Tue, 08 Sep 2026 00:00:00 +0000

The guide to measuring and improving marketing performance

Measuring marketing performance comes down to four steps: choosing the right KPIs for your goal, measuring them with the right tools, reading the data correctly, and steering on what you find. Without that structure, marketing stays a cost nobody can properly account for. With it, marketing becomes a process that keeps improving itself. This guide walks through all four steps: from setting KPIs to calculating marketing ROI and actually optimising a strategy.

SEO, SEA or GEO: where should you focus your online visibility?

Mon, 31 Aug 2026 00:00:00 +0000

The short answer
SEO gets you to rank high in Google’s organic results. With SEA, search ads like Google Ads, you buy a spot straight above them. GEO gets an AI model to mention your brand in the answer it gives. They’re three different places to be visible, not replacements for each other. That’s why Omelette du Fromage doesn’t treat them as separate tracks. The question that matters isn’t which channel you pick, but where the biggest gains are right now and how you split budget and attention accordingly.

What is the difference between SEO, SEA and GEO?
SEO focuses on the organic search results page. You build a position for a search term without paying per click. It takes time, but the position stays put as long as the foundation is solid.
SEA happens on the same page, but bought. Through Google Ads you pay per click for a spot at the top of the results. The effect is visible straight away: a campaign starts, traffic comes in. Stop the campaign and that traffic disappears just as fast.
GEO works differently. An AI model usually doesn’t give a list of results, but one summarising answer. If a brand isn’t mentioned in it, it doesn’t exist for that user at that moment.
In short: with SEO you build a position, with SEA you buy one, and with GEO you win a spot in the answer itself.

Do SEO, SEA and GEO work against each other?
No. Investing in one channel is no reason to neglect another. A site that’s technically sound, loads fast and is clearly structured performs better in Google, converts better as a landing page for ads, and is easier for an AI model to interpret correctly. It’s the same underlying quality, not three separate efforts that happen to overlap.
Where it does go wrong is when every channel is set up as a completely separate track, disconnected from what’s already happening on the other two. That leads to duplicate work on the same technical and content foundation.

Where SEO, SEA and GEO strengthen each other
A technically well-built site pays off on all three fronts. Clear structure, fast load times and logical headings are nice for a crawler, raise the conversion of an ad campaign, and are easier for a language model to interpret.
Data from one channel is useful for another. The search terms you advertise on reveal the intent behind them, and that knowledge feeds straight into building SEO content. Authority works the same way: a link from a respected source in your industry strengthens your position in Google, and AI models use that same source to decide which brands are trustworthy.
Content that’s already written around search intent often works, with a few tweaks, as a source for an AI answer or as a landing page for an ad. Putting the answer at the top of the page instead of a few paragraphs in is one of the most effective tweaks you can make.

Without good tracking it’s still guesswork
More mentions, a higher position or more clicks are measurable, but on their own they don’t tell you whether it actually pays off. Without reliable tracking you can’t tell which effort really leads to revenue or leads.
That’s why Omelette du Fromage always includes tracking, for SEO as well as SEA and GEO. Without that data, an investment stays an assumption instead of a well-founded choice.

How we tackle it
The teams behind SEO, Advertising and GEO don’t work in isolation. For SEO that means a technical audit, content built on search intent and link building. For SEA we set KPI ranges up front: CPC, CPA, ROAS and conversion rate that are realistic for the brand, so we adjust before budget is spent the wrong way, not after. For GEO we write prompts that match the client’s market, keep track of how the brand shows up in the big AI models, and translate that into concrete actions on content, structure and authority.
Omelette du Fromage is a team of more than 10 specialists working for dozens of clients, from smaller Amsterdam brands to national names.

Which channel suits you?
Rank better in Google, for the long haul: see SEO.
Direct traffic through paid ads: see Advertising.
For advice on which channel fits your specific situation best: get in touch.

Why server-side tracking is the only smart choice for serious e-commerce growth

Sun, 25 May 2025 20:00:00 +0000

What is client-side vs. server-side tracking?

Put simply:

Client-side tracking happens in the user’s browser. Say someone visits your webshop, clicks around, adds something to their cart and buys it. In a client-side setup, that data goes through the browser to Google, Meta or your analytics platform.
Server-side tracking flips that around. The data goes to your server first, and from there it’s sent on to the right platforms.

Think of the difference between a postman pushing letters through the front door (client-side) and a concierge who checks everything first and sorts it neatly before it reaches the right person (server-side).

SEO vs. GEO: discover the real difference for your online visibility

Thu, 15 May 2025 21:00:00 +0000

SEO vs GEO. What does this mean for your findability?

Classic SEO in a nutshell

You know the drill: keyword research, meta descriptions, fast load times and collecting backlinks like they’re Pokémon cards. That’s the world of traditional SEO, a mix of technical optimisation and smart content, all aimed at one thing: ranking high in Google.

Type in “best coffee machine 2025”, for example, and you get a list of websites. Whoever’s at the top gets the most clicks. So you made sure your page was technically sound, used the right keywords and built authority through link building.

Boost your SEO with smart ChatGPT prompts - including 20 example prompts

Wed, 18 Sep 2024 00:00:00 +0000

Want ChatGPT to work even harder for your SEO strategy? The secret is in how you feed your AI the right input. Give it clear, targeted instructions and you’ll quickly get results that make your small business more visible online.

How do you give ChatGPT the right input?

Tone of voice: Describe the style you want to communicate in.
Audience: Specify who the content is for.
Context and goal: Share details about your business and your SEO goals.

How do you write good SEO prompts?

Specific and targeted: Ask for exactly what you need.
Use relevant keywords: Focus on keywords for your niche.
Ask for optimisation tips: Let ChatGPT improve your SEO content.

ChatGPT Example Prompts for SEO

Here’s a list of 20 prompts you can use to improve your SEO strategy:

How do you make your website easier to find?

Sat, 24 Aug 2024 00:00:00 +0000

Why Your Website’s Findability Matters

Your website’s findability is crucial to online success. Without good visibility, you miss out on potential traffic and customers. In this blog you’ll discover five key strategies to make your website easier to find.

1. Optimise your website technically

A well-functioning website is the foundation of good findability. Make sure it loads fast, has clean code and a mobile version that works perfectly. That improves both the user experience and your ranking in search engines.

Meet a stylish and efficient WhatsApp URL generator

Fri, 23 Jun 2023 00:00:00 +0000

WhatsApp link generation made simple:

WhatsApp URL generators already existed, but most of them weren’t very attractive or easy to use. We noticed the problem and designed our own, one that not only generates good-looking WhatsApp links but is also a pleasure to use.

The generator’s interface is carefully designed and offers a clean, visually appealing environment. When you visit the website, you immediately see a clear and intuitive interface where you simply enter the phone number and an optional message. A few clicks later you have a wa.me link that’s ready to use on websites, in buttons or in anchor text.

How do I get the Vimeo links that will make my developer love me?

Tue, 11 Apr 2023 00:00:00 +0000

First of all: Plus or pro

Unfortunately, this feature only exists for people with a Vimeo Plus or Vimeo Pro account. Are you a client of ours with just a handful of videos? Then just drop us a message and we’ll sort everything out for you.

Update: as of June 2023, Vimeo has renamed its plans. Plus is now called ‘starter’ and Pro is now called ‘standard’

Got a few more videos, and would it be handy to manage and upload them yourself? Then I’d recommend getting your own Plus or Pro account.

How to set up Google Analytics 4 for your e-commerce store (incl. example reports)

Fri, 24 Mar 2023 13:00:00 +0000

Create a GA4 property: The first thing to do is create a GA4 property. Log in to your Google Analytics account and click “Admin” in the left-hand menu. Then click “Create property” and select “Web”. Follow the steps to create the property and don’t forget to copy the tracking ID.
Install the GA4 tag on your website: Now that you’ve created a GA4 property, you need to install the GA4 tag on your website. There are several ways to do this, depending on your CMS. With most CMSs, like Shopify and WordPress, you can install a plugin or app that adds the GA4 tag automatically. Alternatively, you can add the tag to your website’s code by hand.
Set up conversion tracking: Setting up conversion tracking is crucial for e-commerce stores, because it shows you which actions your customers take on your website and which of those lead to conversions. To set up conversion tracking, go to “Admin” in your GA4 account and select “Conversions”. Then click “Conversion goals” and follow the steps to set up your conversion goals, like a purchase or a subscription.
Create custom reports and segments: GA4 lets you create custom reports and segments specific to your e-commerce store. This can help you track the performance of specific products or categories, or keep an eye on how your marketing campaigns perform. To create custom reports and segments, go to “Custom reports” or “Audiences” in your GA4 account and follow the steps to set them up.
Analyse the data: Now that your GA4 property is set up and the data is coming in, it’s time to analyse it and act on what you’ve learned. Look at the reports and segments you created to see which products perform well and which don’t.

We’re also giving you two example reports that are perfect for your webshop.

The different phases of building a static custom website.

Tue, 07 Mar 2023 17:44:00 +0000

Web design and web development are two different phases in the process of building a website. Both matter for the success of the project, but they call for different skills and goals. In this blog post we briefly walk through the phases between web design and web development.

1. Planning phase

The first phase of building a website is planning. In this phase you define your project goals, map out what you want and set the scope of your project. You’ll also need to settle your budget, timeline and resources for the project.

Raising your webshop's conversion rate. A few tips!

Mon, 27 Feb 2023 00:00:00 +0000

Here are our tips to raise your webshop’s conversion rate:

Make it easy to navigate: Make sure your webshop is easy to get around. Make categories and filters clear and easy to find, and cut down the number of clicks it takes to find a product.
Optimise your product pages: Make sure your product pages contain clear, detailed information about every product. Use high-quality images and add reviews and ratings to build your customers’ trust.
Simplify checkout: Cut the number of steps in the checkout and make it clear what’s expected from the customer. Allow guest checkout and add a progress bar so customers know where they are.
Make it easy to get in touch: Make sure your customers can reach you easily by email, phone or chat. Add a live chat feature so you can help customers fast and answer their questions.
Offer different payment methods: Offer a range of payment methods, like iDeal, credit card, PayPal and Afterpay, so customers can use the one they prefer.
Give returning customers a discount: Offer discounts and rewards to returning customers to reward their loyalty and encourage them to buy from you again.
Use upselling and cross-selling: Use upselling and cross-selling to encourage customers to buy more products. Show related products on the product page, for example, or offer extra accessories.
Optimise for mobile: Make sure your webshop is optimised for mobile. Test your webshop on different devices and make sure every feature and button works properly on mobile.
Cut the distractions: Reduce distractions on your webshop’s pages. Remove unnecessary links, ads and pop-ups that can pull your customers’ attention away from the product they want to buy.
Analyse your data: Analyse your data regularly to see where you can improve. Use tools like Google Analytics to see where customers drop off and where your conversion process can be optimised.
Use User Generated Content (UGC): Ask your customers to share photos and reviews of your products and show them on your website. UGC can help build your customers’ trust and show them how others use your products. Showing UGC can also underline how authentic and reliable your brand is. Just make sure you manage your UGC well and show it in a way that suits your brand. You could create a dedicated UGC gallery on your website, for example, or show UGC on the product pages themselves.

Put these tips to work and you’ll raise your webshop’s conversion rate and sell more.

What is the difference between SEO and SEA

Mon, 27 Feb 2023 00:00:00 +0000

What is SEO?

SEO (Search Engine Optimization) is the process of optimising the content and structure of a website so it ranks higher in the organic (unpaid) search results of search engines like Google. The goal of SEO is to increase the website’s visibility and attract more organic traffic to it. SEO often requires technical and content optimisation of the website, the use of keywords and backlinks.

What is SEA?

SEA (Search Engine Advertising), also known as PPC (Pay-Per-Click) advertising, is the process of placing ads in search engines like Google and Bing to drive more traffic to a website. Unlike SEO, SEA is a paid form of online advertising, and the advertiser only pays when a user clicks on the ad. SEA often requires setting up an ad account, researching keywords, writing ad copy and bidding on keywords for the ads.

_JAMstack_: what is it?

Fri, 22 Apr 2022 00:00:00 +0000

So what exactly is JAMstack?

In short, Jamstack is a newer way to build websites and apps. Jamstack isn’t a tool or a product, it’s a way of working when you build a website. The idea behind Jamstack is to use modern tools to generate a static website with dynamic components. A key part of this is automating as many steps of the process as possible, so they can run with every update of your website. The end result is a nice static website with dynamic components. The ‘JAM’ in Jamstack stands for: JavaScript, APIs and Markup.

The _perfect_ SEO blog

Thu, 23 Jul 2020 00:00:00 +0000

Hey hello,

We get a lot of questions about writing the perfect SEO blog and how to do it. We’ll never say a blog is perfect, but if you follow the step-by-step plan below, you’ll get damn close to a perfect SEO blog.

Last update: 11 June 2020

Step 1.

The first step is always Keyword Research!

Together with the client, we’ve decided which topics we’re going to write about. Next, we research what people are Googling and look for the so-called long-tail keywords around that topic. Rather do it yourself? Keep an eye on our blog, we’ll share some tips and tricks in a future post.

entrepreneurs & websites: make an _informed choice_.

Mon, 15 Jun 2020 00:00:00 +0000

What WordPress does

You want to stand out from other websites. You want to be noticed. You want people to hang around on your site for a while. You want to be cool. With a basic WordPress website you quickly end up in the ‘add it to the pile’ collection. A plugin here, some PHP there and a bit of custom CSS as the cherry on top, and your browser is struggling. All your plugins have their own scripts that all need to load, and sometimes you only use a few lines of code from an entire plugin. All of this slows your site down for no reason, and that scares off visitors and our big friend Google.

The Start-up _Stock Image Guide_

Fri, 03 Jun 2016 00:00:00 +0000

Unsplash

Why it’s good:

High-resolution stock images
10 new images every 10 days
Free

Gratisography

Why it’s good:

New stock images every week
High-resolution images
Images with humour; great for your social media

Little Visuals

Why it’s good:

7 new images every 7 days
Focuses on landscape and nature images
Free

Superfamous

Why it’s good:

New stock images every week
High-resolution images
Images with humour; great for your social media campaign
Lots of fun abstract images

Life of Pix

Why it’s good:

Web on Omelette du Fromage

Editing your own website: the complete guide

The short answer

Table of contents

Why a website you can edit yourself matters

How do you choose the best web design agency in Amsterdam?

The short answer

Digital growth strategies for SMEs: the complete guide

The short answer

What should a digital agency offer a growing business?

12 Tips to make your website easier to find

1. Optimise your content

The guide to measuring and improving marketing performance

The guide to measuring and improving marketing performance

SEO, SEA or GEO: where should you focus your online visibility?

Why server-side tracking is the only smart choice for serious e-commerce growth

What is client-side vs. server-side tracking?

SEO vs. GEO: discover the real difference for your online visibility

SEO vs GEO. What does this mean for your findability?

Classic SEO in a nutshell

Boost your SEO with smart ChatGPT prompts - including 20 example prompts

How do you give ChatGPT the right input?

How do you write good SEO prompts?

ChatGPT Example Prompts for SEO

How do you make your website easier to find?

Why Your Website’s Findability Matters

1. Optimise your website technically

Meet a stylish and efficient WhatsApp URL generator

WhatsApp link generation made simple:

How do I get the Vimeo links that will make my developer love me?

First of all: Plus or pro

How to set up Google Analytics 4 for your e-commerce store (incl. example reports)

The different phases of building a static custom website.

1. Planning phase

Raising your webshop's conversion rate. A few tips!

What is the difference between SEO and SEA

What is SEO?

What is SEA?

_JAMstack_: what is it?

So what exactly is JAMstack?

The _perfect_ SEO blog

Step 1.

entrepreneurs & websites: make an _informed choice_.

What WordPress does

The Start-up _Stock Image Guide_

Unsplash

Gratisography

Little Visuals

Superfamous

Life of Pix