In the first month we go through your existing material, talk with you and with each other, and bring everything together in one place. From there it grows with every campaign.

Do I have to fill it in myself?

No. We gather and build it, based on your existing material and conversations with your team. You stay in charge of what goes in.

What if my brand changes?

Then Brand Intelligence changes with it. Every insight, every decision and every new campaign gets added, so it never goes out of date.

Do other OdF products use Brand Intelligence?

Yes, that’s what it’s for. Advertising, Creative System, Dashboard, GEO and every other product start from Brand Intelligence. That keeps your brand consistent everywhere.

Brand Intelligence

Q: What exactly is Brand Intelligence?

A structured, living source of everything that defines your brand: tone of voice, audience, proposition, market position and past campaigns. Every specialist working on your brand works with it.

Brand Intelligence is how we work with your brand. We gather everything we need to know: tone of voice, audience, proposition, market position, past campaigns. That knowledge keeps growing while we work together. Included in every project.

Let's work

In the first month we gather and organise the key information about your brand. We go through your existing material and build up Brand Intelligence.

What you get

Growing from day one.

All brand information in one place

Tone of voice, audience, proposition, market position, past campaigns. All structured in one place. No more loose documents, no briefing from scratch.

Always consistent

Every specialist working on your brand works from the same source. The same tone, the same positioning, the same story. On every channel, in every campaign.

Up and running fast

Brand Intelligence already knows your brand. So a new campaign starts on solid ground, not on a blank page.

A story that keeps adding up

The longer we work together, the more Brand Intelligence knows. That keeps your brand story standing, even as your brand changes.

Brand overview

Proposition

Dynamic chairs for active minds

HEX: F4364C
R:244 G:54 B:76
C:0 M:78 Y:69 K:4

HEX: F4E5C0
R:244 G:229 B:192
C:0 M:6 Y:21 K:4

Tone of voice

Confident, direct, a little playful

HEX: 5280DE
R:82 G:128 B:222
C:63 M:42 Y:0 K:13

OX.SPACE

COWORKING PLACE

Lijnbaan 150, 3012 ER Rotterdam, the Netherlands

Market position

Premium, sustainability-led