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Server-Side Tracking

Server-side tracking moves measurement from the browser to your own server. That keeps your data standing, even when browsers block cookies or platforms tighten their rules. If you advertise, Meta, Google and TikTok get a more complete picture, and your campaigns get stronger. If you don’t, you get a more honest view of how visitors use your site.

How it works

Same data, a different picture

Once it’s set up, everything runs in the background. We monitor continuously and get a signal as soon as something needs attention.

  • Server-side tracking

    • Robust, unaffected by browser restrictions
    • More data, within the limits of consent
    • A more complete picture, so sharper campaigns
    • Platforms optimise on complete, accurate signals
  • Client-side tracking

    • Vulnerable to ad blockers and browser restrictions
    • Cookie consent takes away a lot of data
    • Incomplete data leads to wrong choices
    • Algorithms optimise on half signals

What you get

Your data,
under control.

  • Server-side tracking

    yourbrand.com
    Server-side containerBypasses ad blockers & ITP
    Meta
    Google Ads
    TikTok

    Server-side tracking

    For the platforms you use: Meta, Google, TikTok and more. Measurement that stays standing, even as browsers get stricter.

  • GA4 setup

    • Website stream Connected
    • Server-side container Connected

    All sources connected, data is coming in complete.

    GA4 setup

    Connected to the right sources, so your analytics show what’s really happening on your site.

  • Google Tag Manager

    Active tags

    • Meta Pixel Live / 2m ago
    • Google Ads Conversion Live / 4m ago
    • TikTok Pixel Live / 6m ago

    Google Tag Manager

    Set up and managed by us. The place where all your tags sit neatly together.

  • Monitoring and maintenance

    Last 24 hours

    • All tags firing correctly 09:00 routine check
    • Meta Pixel latency spike detected 11:42 alert sent

    Monitoring and maintenance

    We keep an eye on everything, all the time, so you don’t have to think about it.

  • Cookie banner

    Cookie banner

    Compliant with GDPR and ePrivacy. Visitors get a clear choice, you keep as much valuable data as the law allows.

The data foundation under your entire digital presence.

Server-Side Tracking is available on its own. It works best together with the products that run on good data, like Advertising, GEO and Dashboard.

Who it’s for

Full visibility

You want to know how visitors use your website, and what your investments deliver.

GDPR without data loss

Consent stays in order, but the data behind it doesn’t disappear. You keep a complete and compliant picture, instead of gaps where cookies used to be.

Better data, better results

Complete and accurate signals let the platforms you advertise on really optimise. So your budget lands on what works, not on guesswork.

Server-Side Tracking

Designer at a studio table full of brand concepts and print work

Results with
Server-Side Tracking

Results with Server-Side Tracking

Mokumboot

Tracking flawlessly which booking comes from which ad. Every euro traceable, boat by boat.

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Piece of Magic

Films, documentaries and concert films in cinemas all over the world. Lights off, data on.

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Still got questions?

Chances are the answer is right here.

Shall we?

Max from Omelette du Fromage

Grab a coffee with Max. Or give him a call, that works too. Then we'll look at how your brand keeps growing, together.

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