Our own AI integration. You change your website by saying what you want to change.
dex.
Server-side tracking moves measurement from the browser to your own server. That keeps your data standing, even when browsers block cookies or platforms tighten their rules. If you advertise, Meta, Google and TikTok get a more complete picture, and your campaigns get stronger. If you don’t, you get a more honest view of how visitors use your site.
Once it’s set up, everything runs in the background. We monitor continuously and get a signal as soon as something needs attention.
What you get
Server-side tracking
For the platforms you use: Meta, Google, TikTok and more. Measurement that stays standing, even as browsers get stricter.
All sources connected, data is coming in complete.
GA4 setup
Connected to the right sources, so your analytics show what’s really happening on your site.
Active tags
Google Tag Manager
Set up and managed by us. The place where all your tags sit neatly together.
Last 24 hours
Monitoring and maintenance
We keep an eye on everything, all the time, so you don’t have to think about it.
Cookie banner
Compliant with GDPR and ePrivacy. Visitors get a clear choice, you keep as much valuable data as the law allows.
Server-Side Tracking is available on its own. It works best together with the products that run on good data, like Advertising, GEO and Dashboard.
You want to know how visitors use your website, and what your investments deliver.
Consent stays in order, but the data behind it doesn’t disappear. You keep a complete and compliant picture, instead of gaps where cookies used to be.
Complete and accurate signals let the platforms you advertise on really optimise. So your budget lands on what works, not on guesswork.
Tracking flawlessly which booking comes from which ad. Every euro traceable, boat by boat.
Films, documentaries and concert films in cinemas all over the world. Lights off, data on.
We see exactly where every order comes from.
Chances are the answer is right here.
What Dex does
Dex is a different way of working with your site. You say in plain language what you want to change, and watch it happen in a live preview next to the conversation. Nothing reaches your real website until you say: publish.
78 / 100
Fast, but content is lagging behind.
SEO check in plain language
A list in order of importance: titles that are too long, missing summaries. You choose what gets fixed.
Move blocks around
Add a FAQ block, swap two sections, or change the number in your contact block.
Drag a photo
Drop in a photo, and it's live
Dex resizes it, gives it a good name and never overwrites an existing file.
Omelette Du Fromage is a creative advertisement agency. Creative minds with a passion for creating and advertising content. Nice to meet you!
Omelette du Fromage is the dedicated growth team for ambitious brands. Based in Amsterdam, always on the move, and genuinely curious about what’s next.
Any text changed in seconds
Rewrite a paragraph, give a page a new title, or change the meta title Google shows.
Everything can be undone, even weeks later
Every change is saved. See what a page looked like last week, and put it back.
3 changes ready
PublishNothing goes live without your OK
Collect a few changes and publish them in one go. Dex first checks that everything still adds up.
Your content
Copy, blocks, photos and the lists behind your site. You ask the way you’d text a colleague, and Dex does it. No need to remember anything: this is everything it can do.
Most of the work: reading, changing, adding. A small fix is quick and precise, Dex changes only that one bit and leaves the rest alone. A new page gets a clean URL on its own. And also the things nobody dares to touch themselves: the title and summary Google shows, the date, the author.
Three things, in order of importance: there’s no summary for Google yet, the title is too long and two photos are missing a description.
Shall I fix them?
The SEO audit
Behind the score is a proper check per page. Is the title too long for the search results? Is there a summary for Google? Does the page have exactly one main heading, and does every photo have a description (for Google, and for people who have the site read aloud)? For each point Dex tells you why it matters. Pick something to fix, and Dex writes the summary or the shorter title for you right away, and you see it in the preview first.
From question to live
Nothing you see in the preview is on your real website. That only happens when you say: publish. And anything that ever changed, you can put back.
As soon as you pick a site you get a preview link. Put it next to your conversation, and you see every change happen live. If a colleague is working on the site at the same time, you see their work in progress too.
Collect changes and put them live in one go, or just some of them. You always publish your own work. For riskier changes Dex first checks that the site still adds up, and a new page nobody has seen yet, it shows you first.
For every change, Dex keeps who made it, when, on which page and what exactly changed. So you can even find that one sentence someone removed three weeks ago. Regret something that isn’t live yet? You can always throw it away, and only your work disappears. Your colleague’s stays put.
The safety net
Where websites most often go wrong, Dex has closed the gap. And with more people on one site, you always know who did what.
If a page’s URL changes, the old one redirects to the new one automatically. That’s one action, not a second step you might forget. Remove a page, and Dex asks what should happen to the old URL and makes a suggestion itself. Create a page where an old redirect still sat, and Dex cleans that up right away.
Where Dex deliberately stops
Design
Picks from the variants in your blocks, like a different background colour or the photo on the left instead of the right
Blocks
Places, edits and moves the blocks we made for your site
Formatting
Keeps the formatting in your copy tidy: headings, bold, lists, links, tables
Design
Doesn’t invent new colours, fonts or styling
Blocks
Doesn’t create new kinds of blocks, you ask us for those
Formatting
Stays away from the tech underneath. Templates, scripts and functionality stay with us
That’s right, your site doesn’t have that block yet. A new block is work for the Omelette du Fromage team.
I’ve forwarded your request, with this page attached. You don’t have to explain anything again.
Asking us for something
Want something your site doesn’t have yet, like a new kind of block or a calculator? Then Dex explains that’s our job and forwards your request to us right away, with the site, the page and the context included. If something breaks, you report it just as easily, with all the technical details attached automatically. And if you’re missing something in Dex itself, your wish lands with us as a suggestion for improvement.
Chances are the answer is right here.
Grab a coffee with Max. Or give him a call, that works too. Then we'll look at how your brand keeps growing, together.
