No Ordinary Thinking
This is where we connect the dots. The OdF team on digital growth, brand building and AI.
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How do you choose the best social media agency?
Choosing a social media agency goes smoothest in four phases: first get sharp on your own needs, then research agencies that fit them, then compare quotes fairly, and finally decide on concrete criteria instead of gut feeling. This guide walks through all four phases, with the criteria that matter at each step.
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How do you choose the best web design agency in Amsterdam?
Comparison sites list well over 300 web design agencies in the Amsterdam area, from small boutique studios to international players. No single agency is the best choice for everyone: the right match depends on the type of website, the budget, and what needs to happen with the site after delivery. This guide walks through the key selection criteria, gives you concrete questions to ask an agency, and names the pitfalls that most often go wrong when having a website designed and built in Amsterdam.
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Digital growth strategies for SMEs: the complete guide
Digital growth for an SME rarely comes from a single channel. Visibility in Google and AI models, paid ads, a presence on social media, a website that converts and reliable measurement data only really work together when they’re built on the same foundation. For growing businesses, choosing the right digital agency matters at least as much as choosing any single channel. This guide shows how an SME can grow digitally.
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12 Tips to make your website easier to find
Below are 12 things you can do to improve a website’s SEO and GEO, so your website gets found more easily.
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The guide to measuring and improving marketing performance
Measuring marketing performance comes down to four steps: choosing the right KPIs for your goal, measuring them with the right tools, reading the data correctly, and steering on what you find. Without that structure, marketing stays a cost nobody can properly account for. With it, marketing becomes a process that keeps improving itself. This guide walks through all four steps: from setting KPIs to calculating marketing ROI and actually optimising a strategy.
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Which agency can make your ads and videos? Here's how to pick the right one
Looking for an agency that can make ads and videos for you? You’ll quickly come across three kinds of parties, each with a different approach: content and social media agencies, video production companies, and full-service agencies like Omelette du Fromage, based in Amsterdam and working for clients all over the Netherlands. Which one fits best depends on your goal, budget, platform and whether you only need production or campaign management too.
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Editing your own website: the complete guide
A website you can only change through a developer costs time and money with every small change: a price that changes, a new blog post, adjusted opening hours. A website you can edit yourself solves that. This guide explains why that matters, which systems make it possible, how to make common changes yourself, and how Omelette du Fromage solves it.
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SEO, SEA or GEO: where should you focus your online visibility?
More and more people no longer ask their questions only to Google, but also to ChatGPT, Perplexity and Gemini. Does that mean SEO matters less, or that advertising no longer makes sense? Not necessarily. At Omelette du Fromage we work on SEO, SEA and GEO as one team, because all three largely build on the same foundation: a technically sound site, clear content and authority
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How to choose the right partner for your ads
Maybe you’ve already looked at three or four agencies, scrolled through some websites, and thought: they all seem to promise the same thing. More customers, better results, a “data-driven” approach. Sounds familiar, and that’s exactly why choosing is so hard. We get it, because we’re right in the middle of that market ourselves. In this guide we share what really matters when choosing a digital agency in Amsterdam.
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What Does “Omelette Du Fromage” Mean.. Really?
We get asked this more often than you’d think. At events, on calls, on LinkedIn, even by the delivery guy bringing our groceries. “So what does it mean, Omelette du Fromage?” And honestly? Fair question. Because it sounds French (check), it sounds culinary (double check), but what does it really say? Time to solve the mystery once and for all.
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Why server-side tracking is the only smart choice for serious e-commerce growth
The rules of the game have changed. Where a few tags and a cookie banner used to get you a long way, you’re now stuck in a tangle of restrictions. Ad blockers? Check. Stricter consent rules? Definitely. Safari and Firefox sabotaging third-party cookies? Absolutely. The result: you’re missing data. Lots of data. Luckily there’s an alternative that does work. Server-side tracking. Not new, but definitely the smart choice if you’re serious about growing your webshop or small business.
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How charities can advertise for free with Google Grants (and why that's pure gold)
Google Grants (officially: Google Ad Grants) is the non-profit little sibling of Google Ads. Made especially for foundations and charities.
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SEO vs. GEO: discover the real difference for your online visibility
You know the drill: keyword research, meta descriptions, fast load times and collecting backlinks like they’re Pokémon cards. That’s the world of traditional SEO, a mix of technical optimisation and smart content, all aimed at one thing: ranking high in Google.
