No Ordinary AI
AI in marketing without the hype: GEO, AI search and the tools we actually use.
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Digital growth strategies for SMEs: the complete guide
Digital growth for an SME rarely comes from a single channel. Visibility in Google and AI models, paid ads, a presence on social media, a website that converts and reliable measurement data only really work together when they’re built on the same foundation. For growing businesses, choosing the right digital agency matters at least as much as choosing any single channel. This guide shows how an SME can grow digitally.
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12 Tips to make your website easier to find
Below are 12 things you can do to improve a website’s SEO and GEO, so your website gets found more easily.
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SEO, SEA or GEO: where should you focus your online visibility?
More and more people no longer ask their questions only to Google, but also to ChatGPT, Perplexity and Gemini. Does that mean SEO matters less, or that advertising no longer makes sense? Not necessarily. At Omelette du Fromage we work on SEO, SEA and GEO as one team, because all three largely build on the same foundation: a technically sound site, clear content and authority
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SEO vs. GEO: discover the real difference for your online visibility
You know the drill: keyword research, meta descriptions, fast load times and collecting backlinks like they’re Pokémon cards. That’s the world of traditional SEO, a mix of technical optimisation and smart content, all aimed at one thing: ranking high in Google.
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11 Marketing predictions for 2025: Get ready for the Future of Marketing
Curious what marketing looks like in 2025? We’ve rounded up the trends that matter most. From the rise of micro-communities to AI-driven campaigns and a fresh focus on creativity: these are the changes you don’t want to miss. Read on and find out how to prepare for tomorrow’s marketing opportunities today.
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Boost your SEO with smart ChatGPT prompts - including 20 example prompts
With the right input, ChatGPT writes content that gets found more easily. Here’s how to give it context and write strong prompts, plus 20 example prompts for your SEO.
