No Ordinary Advertising
Campaigns that land. Meta, Google, TikTok and everything in between, from the team that runs them every day.
-
How do you choose the best social media agency?
Choosing a social media agency goes smoothest in four phases: first get sharp on your own needs, then research agencies that fit them, then compare quotes fairly, and finally decide on concrete criteria instead of gut feeling. This guide walks through all four phases, with the criteria that matter at each step.
-
Digital growth strategies for SMEs: the complete guide
Digital growth for an SME rarely comes from a single channel. Visibility in Google and AI models, paid ads, a presence on social media, a website that converts and reliable measurement data only really work together when they’re built on the same foundation. For growing businesses, choosing the right digital agency matters at least as much as choosing any single channel. This guide shows how an SME can grow digitally.
-
The guide to measuring and improving marketing performance
Measuring marketing performance comes down to four steps: choosing the right KPIs for your goal, measuring them with the right tools, reading the data correctly, and steering on what you find. Without that structure, marketing stays a cost nobody can properly account for. With it, marketing becomes a process that keeps improving itself. This guide walks through all four steps: from setting KPIs to calculating marketing ROI and actually optimising a strategy.
-
Which agency can make your ads and videos? Here's how to pick the right one
Looking for an agency that can make ads and videos for you? You’ll quickly come across three kinds of parties, each with a different approach: content and social media agencies, video production companies, and full-service agencies like Omelette du Fromage, based in Amsterdam and working for clients all over the Netherlands. Which one fits best depends on your goal, budget, platform and whether you only need production or campaign management too.
-
SEO, SEA or GEO: where should you focus your online visibility?
More and more people no longer ask their questions only to Google, but also to ChatGPT, Perplexity and Gemini. Does that mean SEO matters less, or that advertising no longer makes sense? Not necessarily. At Omelette du Fromage we work on SEO, SEA and GEO as one team, because all three largely build on the same foundation: a technically sound site, clear content and authority
-
How to choose the right partner for your ads
Maybe you’ve already looked at three or four agencies, scrolled through some websites, and thought: they all seem to promise the same thing. More customers, better results, a “data-driven” approach. Sounds familiar, and that’s exactly why choosing is so hard. We get it, because we’re right in the middle of that market ourselves. In this guide we share what really matters when choosing a digital agency in Amsterdam.
-
Why server-side tracking is the only smart choice for serious e-commerce growth
The rules of the game have changed. Where a few tags and a cookie banner used to get you a long way, you’re now stuck in a tangle of restrictions. Ad blockers? Check. Stricter consent rules? Definitely. Safari and Firefox sabotaging third-party cookies? Absolutely. The result: you’re missing data. Lots of data. Luckily there’s an alternative that does work. Server-side tracking. Not new, but definitely the smart choice if you’re serious about growing your webshop or small business.
-
How charities can advertise for free with Google Grants (and why that's pure gold)
Google Grants (officially: Google Ad Grants) is the non-profit little sibling of Google Ads. Made especially for foundations and charities.
-
Instagram update alert: how the new 3:4 feed ratio affects your profile
Instagram is on the move again! The latest update brings a 3:4 ratio to profile grids, which can make your feed look very different all of a sudden. Where your posts used to fit perfectly in a square, Instagram now shows them in a more vertical format. What does this mean for your profile and content strategy? Let’s dive in!
-
How Meta Advertising helps you reach exactly the right audience!
How Meta Advertising helps you find exactly the people who are interested in what you sell. Broad and advanced targeting, Lookalike and Custom Audiences, and why testing pays off.
-
The Difference Between Paid Social Media and Organic Social Media
Social media is a powerful tool for any brand. But which approach works best? Paid social media ads and organic social media each have their own role. In this blog you’ll find out how they differ and how to combine both into a winning strategy.
-
How a social media marketing advertising agency can take your business to the next level
In this blog post we explain how hiring a social media marketing advertising agency can help your business grow. We explain what these agencies actually do and why they’re so valuable, and we show you how TikTok ads can become part of your advertising strategy.
