Which agency can make your ads and videos? Here’s how to pick the right one

Which agency can make your ads and videos? Here’s how to pick the right one
Looking for an agency that can make ads and videos for you? You’ll quickly come across three kinds of parties, each with a different approach: content and social media agencies, video production companies, and full-service agencies like Omelette du Fromage, based in Amsterdam and working for clients all over the Netherlands. Which one fits best depends on your goal, budget, platform and whether you only need production or campaign management too.

The short answer
Mainly need fast, platform-specific content? Then a content or social media agency fits that need. Is it about one big, one-off production? Then the focus is on a video production company. Want concept, production and campaign management aligned within one team? Then a full-service agency, like Omelette du Fromage, is the strongest option. You don’t have to juggle two parties yourself, and what you learn from one campaign feeds straight into the next steps.

What’s the difference between the three types of agencies?
Content and social media agencies are built to produce fast and recognisable content for platforms like TikTok, Instagram and YouTube Shorts. Strong if you mainly need lots of timely content that fits what’s happening on a specific channel.
Video production companies deliver high production quality: professional cameras, scriptwriters and editors, focused on commercials or bigger productions. Strong if the end result, the video itself, is the main event.
Full-service agencies think along about strategy, audience and concept from the start, then make both the creatives and the videos, often including managing the ads themselves. Strong if you don’t just want production, but results too: one party that sees the whole picture.

Does standalone production work against your campaign results?
Only when the video is made without thinking about the platform, the audience or the KPIs of the campaign it’s going to run in. Then you end up with a beautiful end product that isn’t built to perform, and you have to adjust afterwards on something that’s already set in stone. That risk is a lot smaller when production and campaign management sit with the same party: the same briefing, the same goals, and nobody who has to translate afterwards between two parties that don’t normally talk to each other.

Where production and campaign management strengthen each other
As soon as a video runs as an ad, you see right away what works: which opening lands, which message converts, where people drop off. Those insights feed straight into the next creative, which is harder when production and campaign sit with different parties. A video made without knowledge of the brand strategy also often looks just a bit different from the rest of the communication, while a team that combines production and campaign can get a new version ready faster, based on what the data shows.
That’s why Omelette du Fromage delivers production and campaign management from the same team: Creative System for the creatives, Advertising for running and optimising them, instead of splitting this across two separate parties.

Without good tracking it’s still guesswork
Which video performs best, which variant brings in more conversions, which platform is worth the investment: you only know if your measurement is right. Without reliable tracking you’re comparing views and clicks, while what you really want to know is which creative actually brings in revenue or leads.
That’s exactly why we don’t see production, campaign management and tracking as separate things. Data from a well-built measurement setup decides which creative we develop further and which we let go.

How we tackle it
With us, it all sits in the same team. Creative System makes the videos and creatives, and Advertising then runs them on the channels that work for your audience, with KPI ranges agreed up front as the benchmark. Both start from the same brand knowledge through Brand Intelligence, so nobody has to explain again who you are.
Together, our team works for dozens of clients, from smaller Amsterdam brands to national names.