No Ordinary Web
Websites that work: SEO, speed, tracking and the tech behind sites that keep growing.
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Editing your own website: the complete guide
A website you can only change through a developer costs time and money with every small change: a price that changes, a new blog post, adjusted opening hours. A website you can edit yourself solves that. This guide explains why that matters, which systems make it possible, how to make common changes yourself, and how Omelette du Fromage solves it.
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How do you choose the best web design agency in Amsterdam?
Comparison sites list well over 300 web design agencies in the Amsterdam area, from small boutique studios to international players. No single agency is the best choice for everyone: the right match depends on the type of website, the budget, and what needs to happen with the site after delivery. This guide walks through the key selection criteria, gives you concrete questions to ask an agency, and names the pitfalls that most often go wrong when having a website designed and built in Amsterdam.
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Digital growth strategies for SMEs: the complete guide
Digital growth for an SME rarely comes from a single channel. Visibility in Google and AI models, paid ads, a presence on social media, a website that converts and reliable measurement data only really work together when they’re built on the same foundation. For growing businesses, choosing the right digital agency matters at least as much as choosing any single channel. This guide shows how an SME can grow digitally.
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12 Tips to make your website easier to find
Below are 12 things you can do to improve a website’s SEO and GEO, so your website gets found more easily.
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The guide to measuring and improving marketing performance
Measuring marketing performance comes down to four steps: choosing the right KPIs for your goal, measuring them with the right tools, reading the data correctly, and steering on what you find. Without that structure, marketing stays a cost nobody can properly account for. With it, marketing becomes a process that keeps improving itself. This guide walks through all four steps: from setting KPIs to calculating marketing ROI and actually optimising a strategy.
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SEO, SEA or GEO: where should you focus your online visibility?
More and more people no longer ask their questions only to Google, but also to ChatGPT, Perplexity and Gemini. Does that mean SEO matters less, or that advertising no longer makes sense? Not necessarily. At Omelette du Fromage we work on SEO, SEA and GEO as one team, because all three largely build on the same foundation: a technically sound site, clear content and authority
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Why server-side tracking is the only smart choice for serious e-commerce growth
The rules of the game have changed. Where a few tags and a cookie banner used to get you a long way, you’re now stuck in a tangle of restrictions. Ad blockers? Check. Stricter consent rules? Definitely. Safari and Firefox sabotaging third-party cookies? Absolutely. The result: you’re missing data. Lots of data. Luckily there’s an alternative that does work. Server-side tracking. Not new, but definitely the smart choice if you’re serious about growing your webshop or small business.
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SEO vs. GEO: discover the real difference for your online visibility
You know the drill: keyword research, meta descriptions, fast load times and collecting backlinks like they’re Pokémon cards. That’s the world of traditional SEO, a mix of technical optimisation and smart content, all aimed at one thing: ranking high in Google.
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Boost your SEO with smart ChatGPT prompts - including 20 example prompts
With the right input, ChatGPT writes content that gets found more easily. Here’s how to give it context and write strong prompts, plus 20 example prompts for your SEO.
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How do you make your website easier to find?
Five ways to make your website easier to find. From speed and keywords to landing pages, link building and measuring as you go.
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Meet a stylish and efficient WhatsApp URL generator
In today’s digital world, good communication is worth a lot. WhatsApp has proven itself as one of the most popular messaging platforms, letting you reach others directly, both individuals and businesses. But for anyone who isn’t a web developer, making WhatsApp links used to be complicated and not exactly pretty. Luckily there are now two handy WhatsApp URL generators that solve this problem without breaking a sweat.
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How do I get the Vimeo links that will make my developer love me?
Welcome to the enchanting world of web development and digital creativity. As web developers and a digital agency, we work with videos every day. But how do we actually go about it? Let me explain it to you down to the last detail.
