No Ordinary Web
Websites that work: SEO, speed, tracking and the tech behind sites that keep growing.
-
How to set up Google Analytics 4 for your e-commerce store (incl. example reports)
If you run an e-commerce store, tracking your website traffic and conversions is essential to growing your business. Google Analytics is a great tool for this, and Google Analytics 4 (GA4) offers even more ways to track how your e-commerce store performs. In this blog post we cover the best way to set up GA4 and the steps you need to take to read the data properly.
-
The different phases of building a static custom website.
Below you’ll find the different phases of building a website, and why each phase matters just as much.
-
Raising your webshop's conversion rate. A few tips!
Clients often ask us how they can raise the conversion rate of their webshop. Time for a little blog with some tips for business owners! Raising your webshop’s conversion rate is crucial to the success of your online business. So it pays to invest in strategies and tactics that drive sales and attract customers. In this blog we share 11 practical tips you can use to raise your webshop’s conversion rate. Besides tips like optimising your product pages and simplifying checkout, we also explain how User Generated Content (UGC) can help lift conversion and customer engagement. Put these tips to work and you’ll sell more and grow your online business.
-
What is the difference between SEO and SEA
SEO and SEA are both important online marketing techniques, but they have different goals and strategies.
-
_JAMstack_: what is it?
Jamstack, what does that even mean? Good question! By the end of this blog post you’ll be an expert!
-
The _perfect_ SEO blog
We get a lot of questions about writing the perfect SEO blog and how to do it. We’ll never say a blog is perfect, but if you follow the step-by-step plan below, you’ll get damn close to a perfect SEO blog.
-
entrepreneurs & websites: make an _informed choice_.
Sure, go ahead, tie my feet together and tell me to run a marathon. That’s how I feel when someone asks me to make creative stuff in WordPress. I’ll manage, but why walk when you can run? Clicking a site together in WordPress isn’t the hardest thing in the world, which of course makes it a tempting platform to start with. But what comes next?
-
The Start-up _Stock Image Guide_
As a creative marketing communications agency, we recommend everyone hires a professional photographer for all their online content. Have a photographer spend a day shooting supporting images while you get on with your work. You can then put them to good use on your website and all your social media channels. Having portraits taken soon? Ask the photographer to stick around for an extra hour and shoot while you work. But we get that not everyone has a photographer over every few months. And you still want good images for your Social Media Campaign, right? Well, that’s what stock images are for. But if you go that route, make sure they’re high quality. And trust us, we feel your pain. You’re looking for a free image for your website or Facebook post that captures exactly the feeling you’re after. But you keep landing on the most awkward photos of, say, people hugging cacti. The good news is there are loads of websites with high-quality images. And for the true Dutchies among us: they’re completely free. Take as many as you like. As Oprah herself would say: “And you get a free stock image, and you get a free stock image, and you get a free stock image!”
