Clients often ask us how they can raise the conversion rate of their webshop. Time for a little blog with some tips for business owners!
Raising your webshop’s conversion rate is crucial to the success of your online business. So it pays to invest in strategies and tactics that drive sales and attract customers. In this blog we share 11 practical tips you can use to raise your webshop’s conversion rate. Besides tips like optimising your product pages and simplifying checkout, we also explain how User Generated Content (UGC) can help lift conversion and customer engagement. Put these tips to work and you’ll sell more and grow your online business.
Here are our tips to raise your webshop’s conversion rate:
- Make it easy to navigate: Make sure your webshop is easy to get around. Make categories and filters clear and easy to find, and cut down the number of clicks it takes to find a product.
- Optimise your product pages: Make sure your product pages contain clear, detailed information about every product. Use high-quality images and add reviews and ratings to build your customers’ trust.
- Simplify checkout: Cut the number of steps in the checkout and make it clear what’s expected from the customer. Allow guest checkout and add a progress bar so customers know where they are.
- Make it easy to get in touch: Make sure your customers can reach you easily by email, phone or chat. Add a live chat feature so you can help customers fast and answer their questions.
- Offer different payment methods: Offer a range of payment methods, like iDeal, credit card, PayPal and Afterpay, so customers can use the one they prefer.
- Give returning customers a discount: Offer discounts and rewards to returning customers to reward their loyalty and encourage them to buy from you again.
- Use upselling and cross-selling: Use upselling and cross-selling to encourage customers to buy more products. Show related products on the product page, for example, or offer extra accessories.
- Optimise for mobile: Make sure your webshop is optimised for mobile. Test your webshop on different devices and make sure every feature and button works properly on mobile.
- Cut the distractions: Reduce distractions on your webshop’s pages. Remove unnecessary links, ads and pop-ups that can pull your customers’ attention away from the product they want to buy.
- Analyse your data: Analyse your data regularly to see where you can improve. Use tools like Google Analytics to see where customers drop off and where your conversion process can be optimised.
- Use User Generated Content (UGC): Ask your customers to share photos and reviews of your products and show them on your website. UGC can help build your customers’ trust and show them how others use your products. Showing UGC can also underline how authentic and reliable your brand is. Just make sure you manage your UGC well and show it in a way that suits your brand. You could create a dedicated UGC gallery on your website, for example, or show UGC on the product pages themselves.
Put these tips to work and you’ll raise your webshop’s conversion rate and sell more.
Key takeaways
- Easy navigation and clear product pages raise conversion
- Simplify checkout and offer multiple payment methods
- Reward returning customers and use upselling and cross-selling
- Optimise for mobile and keep distractions on the page to a minimum
- User Generated Content builds trust and customer engagement
