Advertising
We _really_ can't ignore it anymore. Facebook is our _favourite_ advertising platform!
Seriously. The possibilities are huge, so no wonder more and more businesses and organisations want to use Facebook ads.
The question is usually how to use them as effectively as possible. What are the options and, maybe even more important, what do they bring in? What ad formats are there, and which one do you use when? And once you’ve made those choices, how do you reach the right audience? WELL?
6 min readApr 10, 2017
Web
The Start-up _Stock Image Guide_
As a creative marketing communications agency, we recommend everyone hires a professional photographer for all their online content. Have a photographer spend a day shooting supporting images while you get on with your work. You can then put them to good use on your website and all your social media channels. Having portraits taken soon? Ask the photographer to stick around for an extra hour and shoot while you work.
But we get that not everyone has a photographer over every few months. And you still want good images for your Social Media Campaign, right? Well, that’s what stock images are for.
But if you go that route, make sure they’re high quality.
And trust us, we feel your pain. You’re looking for a free image for your website or Facebook post that captures exactly the feeling you’re after. But you keep landing on the most awkward photos of, say, people hugging cacti.
The good news is there are loads of websites with high-quality images. And for the true Dutchies among us: they’re completely free. Take as many as you like. As Oprah herself would say: “And you get a free stock image, and you get a free stock image, and you get a free stock image!”
1 min readJun 3, 2016
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