No Ordinary Thinking
This is where we connect the dots. The OdF team on digital growth, brand building and AI.
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Why advertise on TikTok
TikTok is a wildly popular social media app built around sharing short videos. With more than 1 billion active users worldwide, TikTok has become a key platform for advertisers to reach their audience and promote their brand. In this blog we dig into why you should advertise on TikTok in 2023. We cover some of the biggest benefits of advertising on TikTok and share a few tips to get the most impact out of your TikTok campaigns. Whether you run a small business or a large company, TikTok is a platform you can’t ignore if you’re looking for new ways to promote and grow your brand in 2023.
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Raising your webshop's conversion rate. A few tips!
Clients often ask us how they can raise the conversion rate of their webshop. Time for a little blog with some tips for business owners! Raising your webshop’s conversion rate is crucial to the success of your online business. So it pays to invest in strategies and tactics that drive sales and attract customers. In this blog we share 11 practical tips you can use to raise your webshop’s conversion rate. Besides tips like optimising your product pages and simplifying checkout, we also explain how User Generated Content (UGC) can help lift conversion and customer engagement. Put these tips to work and you’ll sell more and grow your online business.
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What is the difference between SEO and SEA
SEO and SEA are both important online marketing techniques, but they have different goals and strategies.
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Improving your Google Performance Max campaign
If you advertise online, chances are you already know Google Ads. Google lets advertisers create Performance Max campaigns, a powerful ad format that reaches your audience across several channels, like YouTube, Google Search, the Google Display Network and Discovery. But how do you make sure your Performance Max campaign performs at its best? In this blog we share seven tips to improve your Performance Max campaign and get the most out of your online advertising.
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_JAMstack_: what is it?
Jamstack, what does that even mean? Good question! By the end of this blog post you’ll be an expert!
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Re-marketing: _how does it work?_
Re-marketing and re-targeting, so what exactly is the difference? Re-targeting is just another name for re-marketing. It’s a form of targeted advertising where you advertise your products and/or services one more time, putting them back in front of people who already showed interest before. Sounds super handy, right? 😉
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_Instagram Guides:_ Boost your Instagram account
Like every platform these days, Instagram keeps reinventing itself. You may have already heard of one of its features: Instagram Guides. In this blog you’ll learn how to give your Instagram account a boost with this new tool!
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The _latest_ Pinterest tools of _2022_
2022, the year of Augmented Reality (AR), Artificial Intelligence (AI) and the list goes on… Platforms keep adding digital technology to improve, among other things, the overall user experience, and Pinterest is no exception. In this blog we catch you up on the latest Pinterest tools of 2022. Stay up to date and keep your marketing strategy complete! 😉
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How-to Pinterest Marketing: for _starters_
By the end of this blog you’ll know all the ins and outs of Pinterest Marketing in 2022. How cool is that? Omelette du Fromage is a creative advertising agency. Specialised creatives with a passion for making and advertising content. Let us walk you through Pinterest Marketing and teach you a thing or two!
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The _perfect_ SEO blog
We get a lot of questions about writing the perfect SEO blog and how to do it. We’ll never say a blog is perfect, but if you follow the step-by-step plan below, you’ll get damn close to a perfect SEO blog.
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entrepreneurs & websites: make an _informed choice_.
Sure, go ahead, tie my feet together and tell me to run a marathon. That’s how I feel when someone asks me to make creative stuff in WordPress. I’ll manage, but why walk when you can run? Clicking a site together in WordPress isn’t the hardest thing in the world, which of course makes it a tempting platform to start with. But what comes next?
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6 ted talks every (aspiring) entrepreneur _must_ see!
Every new entrepreneur finds inspiration everywhere. Whether it’s something you spot on the street, saw on Instagram or picked up while watching a 90s cartoon (that would be me). Finding inspiration everywhere is one of the best things about being an entrepreneur, and it can give you a huge boost of positive energy. Every entrepreneur is a sponge, soaking up as much information as fast as possible to blast it back into the startup the next day. From posters to commercials, everything an entrepreneur sees gets translated into what it could mean for us and how it fits into, say, our online marketing strategy.
