Dikkie Dik
One of the best-known cats in the Netherlands since 1978, and now ready for his second feature film. With snow, a new dog and André van Duin as narrator.
We run the campaigns on Meta, Google and YouTube, aimed at the people who actually buy the tickets: parents and grandparents. The kids watch, the grandparents pay. On YouTube, the campaigns run so smoothly we barely have to adjust them.
The result: full cinemas. Kids up front, grandparents right beside them. Enough to make Dikkie Dik purr.