Make-A-Wish

Wishes of seriously ill children, aged three to eighteen. That’s what Make-A-Wish works on every day. For the national fundraising campaign, we chose a different angle: not just showing the wish itself, but the whole journey around it. From the first idea to the day the wish comes true.

Together with The Brand Department, we rolled out the campaign on TV, DOOH, organic and paid social. Not side by side, but fully aligned. That’s where campaigns like this get their strength. We built the digital layer. The result: a ROAS that stayed high for months. Not a spike, but a campaign that kept on giving.

Some projects make you proud. Some leave you speechless. This was both.